About
A complete AI services partner — built on a 16-year investment in our people.
96% retention over 16 years. 11 rural community-based offices. 1,000+ employees. 50% women. B Corp certified. Dogfooded across Machani Group robotics. The proof that accuracy compounds when your team stays.
From our CEO — Manju Kesani
Why retention is our quality moat.
Annotation accuracy degrades at scale. Not because tools fail, but because knowledge evaporates. Gig-platform teams rotate at 60–70% a year. Each departure is task-specific expertise lost. New annotators re-learn the taxonomy. Consistency collapses. The model sees degraded training data and accuracy drifts.
IndiVillage operates differently. 96% annual retention over 16 years. Same team on the same problems, year after year. Task-specific knowledge compounds. By year three on a programme, your annotators have seen every edge case. They know your taxonomy better than you do. Consistency strengthens. Accuracy rises. Your fourth quarter looks nothing like the first.
This is not a feel-good story. It is the structural reason we deliver 98.7% accuracy at scale without drift. Multi-pass review, gold sets, and drift monitoring matter. But they only work if the same people are applying them to the same problems. Retention is the foundation on which everything else stands.
Impact Sourcing, made commercial.
We hire specialists from rural India, build long-term careers, and operate under B Corp governance. The ethical model produces commercial advantage. Lower cost of attrition means fewer hiring-and-training cycles. Experienced teams scale faster. Ethical procurement signals matter to buyers in healthcare and regulated industries. Compliance is pre-vetted. We are not a cheaper alternative to in-house teams; we are a structural solution to the retention-quality problem.
The proof: 11 offices across rural India. 1,000+ employees. 50% women. 96% retention. 98.7% annotation accuracy across 500M+ datapoints. No churn, no quality drift, no vendor lock-in risk. You scale with us because the team that learned your domain stays to serve you at scale.
B Corp certification ensures this model is structural, not aspirational. Annual audits verify our employment practices, environmental impact, and community investment. The certification is not a marketing badge. It is a governance guarantee.
Leadership.
Mark Pinnes
SVP Global Partnerships
Mark leads global partnerships at IndiVillage Tech Solutions and Machani Group. Over 20 years across B2B, B2C, and impact sectors, he has built commercial relationships across three continents. At IndiVillage, he connects high-growth clients in robotics, autonomous systems, and agritech with a team that has kept 96% of its annotators over 16 years — knowledge compounds, accuracy holds, delivery accelerates.
LinkedInRavi Machani
Managing Director, Machani Group
Ravi Machani is Managing Director of Machani Group, a diversified portfolio spanning automotive, manufacturing, hospitality, and technology solutions. He brings 25+ years in operations, market development, and strategic expansion. He holds an MBA in Finance from Bradley University and a B.E. in Mechanical and Electronics Engineering. Active on the Executive Committee of Indian automotive associations, Ravi's focus is integrating digital innovation with manufacturing excellence.
LinkedInRahul Chatterjee
Chief Growth Officer, Machani Group
Rahul Chatterjee is Chief Growth Officer of Machani Group. He brings 12+ years in business development, strategy, and organisational scaling across North America and South Asia. He founded Hope for Women LLC, a social enterprise for women's economic empowerment. He holds an MS in Environmental Policy from Brown University and a BA in Environmental Studies. His focus is scaling operations whilst preserving human-centred, sustainable innovation.
LinkedInPart of Machani Group.
IndiVillage was built originally to serve Machani Group's own AI data needs. We built it because we needed it. Dogfooding — using the product ourselves — is the credibility differentiator. Machani Group operates CeCe and RIA, companion robots in production for the care sector. The same annotation and model training team that powers those robots also serves external clients in robotics, healthcare, agriculture, and eCommerce.
We understand data pipelines, edge cases, and deployment challenges because we live them. When we tell a customer "we've solved this problem," we mean it — we solved it first for our own robotics programme. This is not theoretical expertise. It is operational knowledge hardened by production constraints.
Certified B Corp.
B Corp certification verifies that an organisation meets high standards of social and environmental performance, accountability, and transparency. It means our employment practices are independently audited annually. It means profits are reinvested into community impact and staff development. It means we are legally committed to balancing stakeholder interests alongside shareholder returns.
For buyers in healthcare, regulated industries, and companies with ESG mandates, B Corp status is a procurement signal — you can assign IndiVillage to your supplier code of conduct compliance process. The certification is already in place.
Certified since 2019. View our B Corp certification to verify status.
Two entities, one operation
IndiVillage UK Pvt Ltd (Companies House 14512282) is the owner of this website and the UK entity through which services are delivered. Registered office: 40 Gordon Place, London, England, W8 4JF.
IndiVillage Tech Solutions is the Indian operating entity based in Bengaluru, with 1,000+ specialists across 11 rural community-based offices. This is where the annotation, enrichment, and model training work is delivered.
Speak with
Mark Pinnes
SVP Global Partnerships